Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level. Once you’ve got the basics of PPC down, how can ...

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.

Want to know how to make your PPC ads a powerful investment for your business? Here's the psychology behind writing great AdWords ad copy for more sales. Your PPC mission is to grab the attention of ...

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s ...

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

There’s never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with the competition requires constant learning ...

PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists. This raises a dilemma for pay-per-click ...

PPC (pay-per-click) advertising seems simple on the surface. However, after years of creating PPC campaigns, I can tell you this isn’t the case. While you can sit down and create a PPC ad in a few ...

The pandemic has forced us to change the way that we live and work so that we can protect ourselves and those we love. For many people, it means having groceries delivered. For others, it means ...

Looking for PPC tips and tricks to take your paid campaigns to the next level? I’m going to share my unicorn secrets for improving paid campaigns, and you can use them for Facebook ads, search ads, ...

When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I’ve talked with the best PPC guys and gals in the businesses to get an idea of what’s working and what’s ...