In today’s competitive eCommerce landscape, customer loyalty plays a crucial role in the success of every brand. One of the ...

Members of American Airlines' loyalty program will no longer earn miles or other travel rewards when purchasing a basic economy ticket. People enrolled in the carrier's AAdvantage program previously ...

Store loyalty programs have evolved beyond simple punch cards. Engaging with your favorite store these days can involve tracking rewards points in a spreadsheet to determine how to get the maximum ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Casino loyalty programs like Caesars Rewards and MGM Rewards offer some of the industry’s most exclusive perks and benefits. Plus, there’s a new Fanatics ONE loyalty program where players can earn ...

Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...

It’s also about Subway, which this week resurrected its original loyalty program. One it got rid of 20 years ago, called the Sub Club. It’s a simple proposition: Buy three footlong sandwiches, get ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

As restaurant chains continue to look for ways to offer value to customers, Subway is bringing back a loyalty program that disappeared 20 years ago. On Monday, the national sandwich chain announced ...

WEST DES MOINES, Iowa--(BUSINESS WIRE)--ITA Group’s new study shows that emotional connection can drive up to eight times more visits and sales from customers. The study, which analyzed loyalty ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Nov 10 (Reuters) - Tesla's (TSLA.O), opens new tab best-selling Model Y's program manager, Emmanuel Lamacchia, announced his departure on Sunday after nearly eight years, marking another high-profile ...