Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed run times.

PPC advertising and SEO are two of the best methods for engaging audiences and converting customers - here's how to combine them.

Consumers increasingly rely on search engines to find products, services, and brands, meaning your website’s ability to ...

February 2026 data reveals something most UK retailers haven’t picked up on yet. AI search optimisation stopped being just ...

Learn how to manage international PPC campaigns across multiple regions, agency partners, and markets while maintaining brand consistency and avoiding costly mistakes.

The Products section within Google Ads now displays product eligibility status directly in the Status column. This update allows advertisers to quickly ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Just weeks into the new year, the Trump administration has rolled out a campaign across departments that draws on images and ideas borrowed from right-wing and white nationalist circles. Liz Landers ...

A new Democratic internal poll shared with Newsweek shows challenger Jamie Ager edging out Republican Representative Chuck Edwards in a GOP-leaning House seat in North Carolina. Democrats are hoping ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...