MUMBAI, Feb 17 (Reuters) - Danish toymaker Lego plans to open 50 stores in India by 2030, ramping up investment in one of its fastest-growing Asian markets, as rising incomes and demand for ...

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How LEGO embedded sensing, audio, lighting, and wireless technology into a standard 2 × 4 brick without breaking compatibility with existing sets. Why screen-free interaction and position awareness ...

Charming Holiday is a news article writer from the United States who has been working with GameRant since August 2023 and self-publishing since May 2025. He is a former cultural policy advisor who has ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

To kick off the new line of LEGO Pokémon builds, LEGO will release three new sets. These sets are: LEGO Pokémon Pikachu and Poké Ball, LEGO Pokémon Venusaur, Charizard, and Blastoise, and LEGO Pokémon ...

Catching them all is so dated. Now you've got to build them all. On Monday, Lego announced its first collection of Pokemon sets, which let builders recreate their favorite pocket monsters and display ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Tyler Shipley is an editor for GameRant who has been writing for the team since 2021. Tyler has a degree in English from the University of Toledo. Some of his favorite games are platformers, but he ...