How a Factory Mistake Created Ivory.
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How a Factory Mistake Created Ivory.
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How a Factory Mistake Created Ivory 🧼
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How a Factory Mistake Created Ivory 🧼
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In 1882, Ivory was advertising soap as 99 44/100% pure, which is a pretty strange number to put in an ad. Harley Procter had Ivory analyzed by chemists and the substances they counted as impurities added up to just 0.56%. He subtracted that from 100 and turned the remaining 99.44% into the claim people would see in Ivory's advertising. I love this because
0:51
In 1882, Ivory was advertising soap as 99 44/100% pure, which is a pretty strange number to put in an ad. Harley Procter had Ivory analyzed by chemists and the substances they counted as impurities added up to just 0.56%. He subtracted that from 100 and turned the remaining 99.44% into the claim people would see in Ivory's advertising. I love this because
399 views1 month ago
TikTokmaxwell_finn
The ivory soap of p&g was customer first product engineering rather than the lucky mistake story.
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The ivory soap of p&g was customer first product engineering rather than the lucky mistake story.
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