What Is Programmatic Advertising? How Does It Work? | Publift
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Programmatic Real-time-bidding (RTB) allows the automation of buying and selling ad impressions, and replaced the historical methods of advertising which were manual, archaic and inefficient. This is an excerpt from Episode 32 of the Go Sokal Podcast, where Programmatic Advertising Manager Bo Sowers described the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimiz
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