Daag Acche Hai - A Lowe Lintas brainchild that changed the face of Surf Excel's brand identity
2:00
Daag Acche Hai - A Lowe Lintas brainchild that changed the face of Surf Excel's brand identity
Jan 31, 2018
socialsamosa.com
Surf Excel’s “Daag Achhe Hain” campaign by Lowe Lintas (2005) turned a simple detergent ad into a story about love and innocence. In this film, a little boy jumps into the mud to “fight” it after it makes his sister fall, getting drenched but proving one thing: some stains are worth it. The idea flipped detergent advertising on its head, celebrating stains instead of removing them. Do you remember the first time you saw this ad? ❤️ Brand: @surfexcelindia Agency: Lowe Lintas | Marketing Maverick
0:41
Surf Excel’s “Daag Achhe Hain” campaign by Lowe Lintas (2005) turned a simple detergent ad into a story about love and innocence. In this film, a little boy jumps into the mud to “fight” it after it makes his sister fall, getting drenched but proving one thing: some stains are worth it. The idea flipped detergent advertising on its head, celebrating stains instead of removing them. Do you remember the first time you saw this ad? ❤️ Brand: @surfexcelindia Agency: Lowe Lintas | Marketing Maverick
7.9K views5 months ago
FacebookMarketing Maverick
Surf Excel Bangladesh on Reels
0:30
Surf Excel Bangladesh on Reels
263 viewsJul 17, 2013
FacebookSurf Excel Bangladesh
Surf excel ad!! Kuch daag acche hote hain❤️ Directed by Vasan Bala #vtofficial #surfexcel #ad #actor #actorslife | Vaibhav Tatwawadi
1:36
Surf excel ad!! Kuch daag acche hote hain❤️ Directed by Vasan Bala #vtofficial #surfexcel #ad #actor #actorslife | Vaibhav Tatwawadi
10.9K viewsFeb 16, 2020
FacebookVaibhav Tatwawadi
Giro, utho, try again. Khel hai, daag toh aayenge. Lekin gehrey ziddi daaghon se kya darna? With deep action technology Naya Surf Excel hai na! | Surf Excel Pakistan
0:06
Giro, utho, try again. Khel hai, daag toh aayenge. Lekin gehrey ziddi daaghon se kya darna? With deep action technology Naya Surf Excel hai na! | Surf Excel Pakistan
96.3K views11 months ago
FacebookSurf Excel Pakistan
Giro, utho, try again. Khel hai, daag toh aayenge. Lekin gehrey ziddi daaghon se kya darna? With deep action technology Naya Surf Excel hai na! #NewSurfExcel #SurfExcelHaiNa #DeepActionTechnology #DeepToughStain | Surf Excel Pakistan
0:16
Giro, utho, try again. Khel hai, daag toh aayenge. Lekin gehrey ziddi daaghon se kya darna? With deep action technology Naya Surf Excel hai na! #NewSurfExcel #SurfExcelHaiNa #DeepActionTechnology #DeepToughStain | Surf Excel Pakistan
582.2K viewsApr 18, 2025
FacebookSurf Excel Pakistan
Surf Excel: Rang Achhe hai! • Ads of the World™ | Part of The Clio Network
Surf Excel: Rang Achhe hai! • Ads of the World™ | Part of The Clio Network
Apr 22, 2022
adsoftheworld.com
How Lowe Lintas Brought Surf Excel’s Iconic Daag Acche Hai To Life
Mar 28, 2022
mad-over-marketing.com
Surf Excel & Holi: The colourful relationship about togetherness
Mar 18, 2024
socialsamosa.com
1:32
In 2020, Surf Excel released a Holi campaign starring Jaideep Ahlawat, telling the story of a family separated by years of unspoken conflict. Young Vihaan visited his uncle’s home, using colors to represent each family member, bringing everyone together. The campaign reinforced the “daag achhe hain” philosophy with the tagline: “The colors that bring loved ones closer are good.” #SurfExcel #HoliCampaign #DaagAchheHain #FamilyStories #MarketingNews @surfexceldaagacchehai { surf excel, holi campai
2.2K views1 month ago
Facebookexchange4media
0:11
🔥 Surf Excel Ne Holi Emotion Becha ❤️#shorts #ytshorts #viralvideo
1.9K views1 month ago
YouTubeStudyMantra Official
0:25
How Surf Excel Turned Holi Into a Crore-Winning Marketing Strategy
17.2K views2 months ago
YouTubeRahul Kamya
1:16
“Daag Achhe Hain” 🤯 | Surf Excel Billion Dollar Strategy #shorts #surfexcel #marketingcasestudy
1.5K views2 weeks ago
YouTubeManav Roy
0:10
surf excel daag achhe hai🤪🤪
15 views1 month ago
YouTubeAviShlok vlog
0:52
Day 31 Holi ad Surf Excel #holi #surfexcel #business #viral #shorts
407 views1 month ago
YouTubeShivaji Chauhan
0:49
When Daag is because of moments that matter - Daag Acche hain @SurfExcelDaagAcheHai #ad
8.8K views1 month ago
YouTubeThings2doinlucknow_
0:33
Surf Excel Unique Marketing (daag acche Hain )
6 views1 month ago
YouTubeGrowth Buzz Shorts
0:20
‎Surf Excel kis desh ki company hai? #surf #gkfacts #shorts
3 weeks ago
YouTubeVexono Studio 500k views 5 hours ago
0:29
“Surf Excel: Daag Ko Do Challenge!”/#aishorts
1.9K views2 months ago
YouTubeVision AI Creations
0:43
Storyboard18 on Instagram: "A Classic Ad That Redefined ‘Daag Achhe Hain’ 👕🎬 This early-2000s Surf Excel commercial portrays a tender brother–sister moment, centred on care, empathy, and shared joy. As the siblings walk together, the sister slips into a muddy puddle, staining her white uniform. To ease her distress, the brother jumps into the puddle himself—dirtying his own clothes and turning the moment into play. Conceptualised by Lowe Lintas, the film reinforced Surf Excel’s long-standing i
212 views4 months ago
Instagrambrandstoryboard
0:58
exchange4media | Surf Excel’s latest activation brings “Daag Achhe Hai” to life in a unique way. Jemimah gets empty bottles, celebrating victories and the... | Instagram
2.3K views6 months ago
Instagramexchange4media
The Best of Advertising | Follow @thebestofads for more. Surf Excel’s Daag Achhe Hain Holi films use one simple idea: some stains are worth it. Instead of... | Instagram | Rajesh Gangar Design Thinker (Inventor)
26.9K views2 months ago
linkedin.com
Daag Acche Hai - Campaign Dissect | Surf Excel | Marketing Mind
3.5K viewsMay 16, 2022
YouTubeMarketing Mind
0:44
Surf Excel "Puddlewar" - Daag Ache Hain
220.7K viewsJul 27, 2012
YouTubeSurf excel
0:38
New Surf Excel Easy Wash Liquid
12.6M viewsApr 26, 2019
YouTubeSurf excel
2:20
Surf Excel Ramazan 2016 | #madadekibadat
32.3M viewsJun 10, 2016
YouTubeSurf Excel Pakistan
1:30
Surf Excel: Daag Achhe Hain - #HaarKoHarao
16.2M viewsNov 30, 2017
YouTubeSurf excel
1:10
Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain
44.9M viewsFeb 27, 2021
YouTubeSurf excel
2:38
Surf Excel #AbLagRahiDiwali - Share the Joy of Diwali with Everyone!
6.6M viewsOct 17, 2016
YouTubeSurf excel
0:30
Surf Excel Daag theke Daarun Golpo 2013
6.2K viewsJul 17, 2013
YouTubeSurfExcelBD
See more