RUNWAY Gucci Primavera establishes a new vocabulary of silhouettes, textures, and materials, expressing the product design ethos at the core of Gucci. Discover a selection from the collection now available online and in selected stores. | Gucci
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Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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Gucci Equilibrium: a new portal connecting people, planet and purpose. Designed for a global audience, it is part of a 10-year process plan to embed a comprehensive sustainability strategy into and around the brand, governed by a Culture of Purpose, Gucci’s mission to bring positive change in order to secure our collective future. ‘Environment’ a pillar of the Culture of Purpose explains how Gucci is committed to reducing its environmental impacts and is setting ambitious targets to create a new
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Gucci Beauty scents for the giving season: Gucci Bloom Eau de Parfum and the new Profumo di Fiori—a fragrance that unleashes Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute. Discover more on.gucci.com/GucciGift2020. | Gucci
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A special exhibit reveals the world of Vault. Gucci’s new online concept store is many different things at once: a time machine, an archive, a library, a laboratory, and a meeting place. It is in a state of continuous evolution, reflecting Alessandro Michele’s passion for experimentation. | Gucci
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Inspired by the sleek forms of contemporary architecture, the GUCCI 25H timepiece has a multi-layered silhouette and ultra-thin profile defined by clean lines, contrasting finishes, and an integrated bracelet. The collection features several automatic, as well as various quartz styles. Discover more on.gucci.com/_Gucci25H | Gucci
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