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Our report just dropped. And churn finally told us the truth. According to our 2026 State of Subscriptions, 51% of customers cancel for one reason: low usage. Not price. Not competitors. Just not enough value showing up in everyday use. When customers stop using a product, value fades. And when value fades, churn follows. That’s why retention looks different in 2026. In this year’s report, we break down: • How AI helps spot low usage early and step in before churn hits • Why trust is now a core
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