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Copywriting is more than just writing—it’s the strategic use of words to inspire action. Whether it’s crafting an ad, a landing page, an email, or even social media captions, copywriting bridges the gap between a brand and its audience, persuading them to take a specific step. What Does a Copywriter Do? A copywriter's job is to: Engage the reader with compelling headlines and content. Persuade them to take action—be it clicking a link, signing up, or making a purchase. Convey Value by highlighti
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